A 20-year seasoned veteran in entertainment, Troy Carter is a pioneer for entrepreneurs, investors and managers. Founded in 2010, the Los Angeles-based Atom Factory has roots in music, media and technology. Troy feeds his passion for culture and technology through his Cross Culture fund with over 80 investments in early stage startups, including Spotify, DropBox, Uber, Warby Parker and Lyft. In 2015, Troy launched Smashd.co, a digital platform to inspire Millennials, entrepreneurs and tech enthusiasts by amplifying the art of hustle. Through Atom Factory, Troy currently manages the careers of artists including Meghan Trainor and Charlie Puth, among others.