M.S. Product Innovation

An empty industrial makerspace

**The Academy WILL NOT be accepting MSPRIN applications for Fall 2022 admission. To receive new updates, please sign up for the Product Innovation interest list.

The online MS in Integrated Design, Business and Technology program is currently accepting applications for future terms.**

The USC Iovine and Young Academy’s Master of Science in Product Innovation (MSPRIN) offers a revolutionary new degree for advanced students wishing to pursue product design for the 21st century. Reimagining the traditional concept of a product to encompass not just physical objects but also virtual, multi-dimensional and cross-platform devices, environments and experiences, this groundbreaking program provides students with an expertise in the development and launch of products that address the needs of a technology enhanced global society. In addition to developing proficiency in collaborative design methodologies, students also learn to work within existing product ecosystems to take ideas from concept through prototyping, funding, manufacturing, marketing and distribution, and to envision new models for product-driven businesses. 

Unique to the Academy’s degree is the integration of four core disciplines, deemed “new literacies” for the 21st century. Interweaving design, technology, business and communication, Academy coursework prepares students to adapt quickly to changing work environments and consumer or user needs. Utilizing the Academy’s signature cohort model, students from diverse backgrounds and areas of practice including design, engineering, computer science, architecture, and visual and interactive media combine knowledge and experience to ideate bold solutions to society’s problems, and products that will define the next century of consumer- and user-based industries. As is standard with all Academy programs, students have unprecedented ability to tailor their degree path to specific career needs and outcomes, and to set their own course for inventing the future. 

Progressive Degree Program Option

In addition to the traditional two-year course of study for applicants holding a qualified bachelor’s degree, the MS in Product Innovation also offers a progressive option for select USC undergraduates who wish to begin work on the master’s degree while simultaneously completing their USC bachelor’s degree (see requirements below). Detailed information and eligibility requirements for the USC Progressive Degree Program can be found here

Curricular Requirements

MSPRIN graduate students must complete a minimum of 64 units, including 52 units in the Core and a minimum of 12 units of Electives. For complete program information, see the USC Catalogue. 

Program Outcomes 

 Graduates of the Master of Science in Product Innovation will gain:  

  • A foundation in the languages and methodologies of industrial design, technology and the business of products 
  • An understanding of how these and other disciplines can work synergistically to present unique and potentially groundbreaking product ideas and solutions 
  • Increased facility and applied skills in industrial, visual and communication design, information technology, business modeling and branding, and management of product-based enterprises 
  • An ability to both manage and work in creative team environments, take part in and lead cross-disciplinary project teams, and excel in technology-driven business and design environments focused on the development of new and innovative products

Sample Courses of Study 

Below are sample courses of study for the two-year master’s degree and progressive degree option. 


A hallmark of the Academy’s mission is the mandate to provide learning across multiple platforms that include rigorous instruction, research, and experimentation, but also deep dives into real-world problem solving with existing companies and institutions. Through the Academy’s expansive CurriculumPlus programming, students have unprecedented opportunities to learn from top-tier executives, creatives, technologists, and thought leaders from around the globe. 


As innovators who are well prepared for an ever-changing global landscape, Academy students are already capturing highly competitive internships, fellowships and full-time positions at a roster of leading global organizations. Startups founded by Academy students or teams have garnered more than $120 million in development funding and acquisition payouts, and won national and international awards for design and impact. Academy student ideas have been supported by leading accelerators, venture capital firms, and foundations, and highlighted in major press and media outlets, including Forbes, Inc., TechCrunch, Business Insider, Fast Company, Los Angeles Times, New York Times, and the Wall Street Journal

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