Product Design for the 21st Century
The USC Iovine and Young Academy’s Master of Science in Product Innovation (MSPRIN) offers a revolutionary new degree for advanced students wishing to pursue product design for the 21st century. Reimagining the traditional concept of a product to encompass not just physical objects but also virtual, multi-dimensional and cross-platform devices, environments and experiences, this groundbreaking program provides students with an expertise in the development and launch of products that address the needs of a technology enhanced global society. In addition to developing proficiency in collaborative design methodologies, students also learn to work within existing product ecosystems to take ideas from concept through prototyping, funding, manufacturing, marketing and distribution, and to envision new models for product-driven businesses.
Unique to the Academy’s degree is the integration of four core disciplines, deemed “new literacies” for the 21st century. Interweaving design, technology, business and communication, Academy coursework prepares students to adapt quickly to changing work environments and consumer or user needs. Utilizing the Academy’s signature cohort model, students from diverse backgrounds and areas of practice including design, engineering, computer science, architecture, and visual and interactive media combine knowledge and experience to ideate bold solutions to society’s problems, and products that will define the next century of consumer- and user-based industries. As is standard with all Academy programs, students have unprecedented ability to tailor their degree path to specific career needs and outcomes, and to set their own course for inventing the future.
View the MSPRIN curriculum here.
In addition to the traditional two-year course of study for applicants holding a qualified bachelor’s degree, the MS in Product Innovation also offers a progressive option for select USC undergraduates who wish to begin work on the master’s degree while simultaneously completing their USC bachelor’s degree (see requirements below).
If you’re a prospective student and would like to receive more information as well as notification when the application becomes available, please fill out this form.
Applicants should hold an undergraduate degree in a design-related field, including: all areas of design, such as graphic, industrial, product (including fashion), and UI/UX or interaction design (including games); select areas of engineering; and architecture. Applicants who possess equivalent professional experience or who hold degrees in other fields, including business, are welcome to apply and will be considered on a case-by-case basis.
USC undergraduates who wish to apply for the Progressive Master of Science degree must have a minimum 3.0 GPA at the time of application and a major or minor course of study in the Iovine and Young Academy. All other majors are welcome to apply and will be considered on a case-by-case basis. Students who are pursuing majors in Design, Architecture, Interactive Media and Games, Engineering, or Business may have learned skills and abilities that may be most applicable to the Progressive Master of Science track.
In order to be eligible to apply, students must have successfully completed at least 64 total units of undergraduate course work, but not have exceeded 96 total units excluding AP, IB, or transfer units earned prior to graduation from high school. More information about USC Progressive Degree programs can be found here.
In addition to successful completion of all required coursework, students must complete and submit for review a capstone project. The capstone project will be reviewed by a faculty panel under the auspices of PRIN575b. Students must receive passing marks from the faculty on the quality, originality, and rigor employed in the capstone project in order to graduate. For detailed list of curricular requirements click here.
The Academy will have several on-campus and online information sessions and events throughout the spring semester. If you would like to be added to our prospective student interest list, please add your information here .