The Academy’s dynamic partnerships support the extensive program of professionalizing experiences which include steady opportunities for student teams to work as strategists on real-world problems through collaborations with industry partners. To date collaborations have targeted areas like human performance, the future of mobility, global communications, arts education, the future of play, health and well-being, sustainability, and the future of the music industry. Partners have included major brands such as adidas, Audi/Volkswagen, Verizon, Mattel, and Fender Guitars, as well as non-profits such as the Grammy Foundation, the American Heart Association, and Heal the Bay. In addition to these co-curricular elements, the curriculum itself regularly incorporates projects coming from industry, and industry experts as guest teachers, mentors, or critics.