Chris Swain is a product designer, entrepreneur and educator. At USC, he co-founded and directed the Electronic Arts Game Innovation Lab, through which he developed research methodology to solve UX and game mechanic problems. To complete the project, he received funding from the National Science Foundation, the Gates Foundation, the Rockefeller Foundation, the Annenberg Foundation, ABC News, Los Angeles Times and others. Swain’s thesis students have gone on to win multiple Game of the Year Awards in their industries. Prior to USC, Swain was a founding member of R/GA, a full-service digital agency based in New York. There, he directed product engagements with dozens of clients including Microsoft, Disney, Intel, IBM and Sony.