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With over 20 years of combined experience as an automotive engineer and industrial designer, Safir Bellali has been able to leverage his strategic thinking and creative problem-solving skills to tackle a wide range of innovation challenges. Bellali was an early adopter of 3D design and prototyping tools and carried his experience from the automotive world into the fashion and footwear industry. As Head of Innovation for the industry’s leading action sports brand, Vans, he oversaw a number of initiatives that spanned products and experiences. In his new role, driving innovation through digital technologies for VF’s 20+ apparel, footwear and accessories brands, he aims to explore the opportunities offered by digital tools and workflows and to help imagine the future of product creation.

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